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10 Best Online Review Management Software

10 Best Online Review Management Software

You might have the best product in the world, but if there’s no one to vouch for it you could be leaving money on the table.

Today’s consumers are savvy and actively seek out reviews from past customers. In fact, In this post, we’ll provide 10 examples of online review management software solutions:  5 for B2B brands and 5 for B2C brands.

What Makes Great Online Review Management Software?

There is a wealth of online review management tools available, all of which offer various features and use cases. The different tools we’ve featured here are a combination of all-in-one solutions and dedicated reputation management software that can be used in tandem with other business tools in your tech stack.

The needs of every business are very different, especially when comparing B2B with B2C, which is why we’ve segmented this list into two sections: One that spotlights the best review management software for B2B brands and one that does the same for B2C brands.

It’s worth noting the B2B solutions from G2, Peerspot, TrustRadius, and Gartner Digital Markets only gather and manage reviews from their own sites, while the B2C tools (and Reviewflowz) aggregate reviews from multiple review sites.

Review collection and management come as part of a wider features ecosystem in the B2B software. This is because the B2B-focused tools are geared towards lead generation in general and creating a successful sales cycle from start to finish.

The B2C tools can work in tandem with the B2B review site-specific solutions by gathering high volumes of external reviews in one place. The B2B solutions work alongside them to generate in-depth reviews on a smaller scale.

The right online review management solution is one that fits your unique needs–whether that’s managing a handful of high-quality user reviews each year or collecting high volumes of consumer reviews every single month.

The option you choose will ultimately depend on the type of business you run, your customers, and your overall goals with review collection–is it to generate leads? Is it to get feedback you can implement to improve your product? Is it to collect social proof to instill buyer confidence? Or is it to simply track how you measure up against your competitors?

Whatever your needs, this list has a tool that can help.

The 10 Best Review Management Software Solutions

  1. Reputation for boosting your reviews

The 5 Best Online Review Management Solutions for B2B

Business-to-Business (B2B) companies don’t have as much choice as B2C companies with online review management software. Nevertheless, there still are solutions for B2B companies. Here are the top 5: 

1. Reviewflowz


screenshot of reviewflowz review monitoring tool
Create a review flow to monitor new reviews when and where you want

The best online review management software to aggregate B2B reviews

aggregates reviews from all over the web and compiles them in one central, searchable dashboard. It supports review tracking on top B2B software review sites like G2, TrustRadius, and Capterra and B2B app marketplaces like HubSpot through unique automated review flows to monitor your reviews. 

In your central dashboard, you can see all customer reviews, past and present, and search through them based on star ratings, keywords, the platform they were submitted on, or the dates they were submitted. 

Perhaps the most impressive part of Reviewflowz is its ability to bring your reviews into your favourite communication channels to share with each department. You can set up notifications within your chosen communication channels (like Slack, MS Team, Email, Webhooks, etc.) to pull each review without any manual input. 

There is also a handy webhook feature that allows product teams to feed their product board with customer insights from their own reviews and their competitors. Detailed information on reviewers using the premium plan helps identify unhappy clients so you can fix any issues quickly. 

A recently released feature is the “magic link” for review generation campaigns, which allows you to set up advanced review balancing rules to fit your review strategy needs and where the review will have the best impact.

The embed feature creates a personalized widget and lets you choose which reviews to spotlight. You can add it to any website or page in just a few clicks.

Pricing: The lite plan starts at $49 monthly to track up to 5 review profiles. 

2. G2 Marketing Solutions

The best online review solution for increasing brand awareness with B2B SaaS buyers

3. PeerSpot for Vendors

The best online review management solution for collecting detailed review transcriptions

Getting anything other than a short, “loved it” review can be tricky. Consumers are busy, and those who did have a good experience are actually less likely to leave a review than those who didn’t.

Prices are available on inquiry (note that there is no free option). 

4. TrustRadius for Vendors

The best online review management solution for shaping voice of the customer content

5. Gartner Digital Markets

The best online review management software for pay-per-click lead gen

The 5 Best Online Review Management Solutions for B2C

There are online review management solutions that are purpose-built for Business-to-Consumer (B2C) businesses. Here are the top 5: 

1. Birdeye

The best online review management software for communicating with customers through one central inbox

2. Podium

The best online review management software for tracking your local business’s reputation across third-party sites

3. BrightLocal

The best online review management software for sharing positive reviews in real-time

BrightLocal was designed to help small businesses rank better on Google–a huge part includes having a stream of recent, positive customer reviews. The tool pits you against other local competitors so you can see exactly where your star rating puts you and presents opportunities for improvement.

The review generation feature makes it easy to collect customer reviews through email, SMS, and in-store campaigns, and you can monitor them as they come in–regardless of what platform the customer left the review on. BrightLocal pulls reviews from more than 80 general and niche review sites so you can see which ones are your highest-performing platforms and which ones could use some extra help. 

On top of this, you can respond to reviews from one central place, search for high-priority reviews, and create a customized website widget to embed your favourite reviews (or the latest) on your site. 

Pricing: 14-day free trial; prices for the Just Reviews solution from $8 per month, and the All-In-One solution from $29 per month after.

4. Semrush Reviews

The best online review management software for understanding the sentiment of your reviews by keywords

5. Reputation

The best online review management software for boosting your reviews

Find the perfect online review management software for you

Reviews are critical to how your buyers find and evaluate solutions and to your overall brand reputation. Finding the right online review management solution can streamline the review collection process and make it easy to populate the buyer journey with positive social proof, regardless of whether you’re a B2B or B2C brand. If you want to avoid surface-level reviews and generate in-depth reviews, choose a solution that encourages that. Alternatively, if you want a solution to generate more leads from online reviews, you might opt for a solution that caters to that. 

Think through what you need to help improve your online review management. Then find the solution that works best for your needs, and start getting more from reviews today. 

Ready to get more from reviews but still unsure where to start? 

We’ve created an in-depth guide on main review sites. Read the marketplace of go-to-market software.

- June 23, 2023